Interview Questions for Denise Michaels

1.    Denise, what is Testosterone-Free Marketing?

2.   So your premise is that men and women are different.  That doesn’t seem too revolutionary.  What’s different about your approach to marketing and why should women really care?

3.   How did you develop the Testosterone-Free Marketing concept?

4.   How important is marketing to the success of a business? 

5.   Women are starting home-based businesses at double the rate of men these days.  What’s the number one thing that women absolutely must know?

6.   Why should women market their businesses any differently than men?

7.    Marketing is a scary concept for most people, especially women, who as you’ve said should approach it differently than the traditional “old boy’s” marketing model.  Can you break down the most critical areas of marketing for us and explain how to go about these tasks in a Testosterone-Free way?  (Advertising, Sales, Design and layout, Direct mail, Distribution, Testing, Tracking results, Testimonials)

8.   I’ve heard you say that “Marketing is not logic as much as it is an understanding of the psychology of human buying behavior, one person at a time.”  Can you talk a little bit about that?

9.   What are the most important parts of a good marketing plan and how do I go about putting one together?

10.  What is the secret to a great marketing strategy? 

11.  There are a lot of ways to market.  Some are highly profitable and others waste critical time and monetary resources.  What do you think are the most effective avenues for marketing and why?

12.  How do you think women Internet business owners can use the Testosterone-Free Marketing ideas successfully?

13.  A very interesting concept that we have heard you talk about is what you call the “The Zen of Marketing” or “The Art of Enthusiastic Detachment”.  Can you talk about this and how this can be used to create success in our marketing endeavors? 

14.  Are you familiar with Faith Popcorn’s book “EVE-olution: The Eight Truths of Marketing to Women”?   Which of her “Eight Truths” do you feel is the most closely aligned with the idea behind Testosterone-Free Marketing?

15.  Is there a list of marketing “must do’s” and “don’t do’s”?

16.  Many new businesses don’t succeed.  What’s the number one mistake you see women making when it comes to setting up their businesses and how can they avoid this mistake to ensure success?

17.  And once their business is up what’s the most common mistake women make when it comes to running their businesses and what should they do differently?

18.  Are there any unique advantages that women might have in marketing their ideas, business or products?

19.  How does this translate into a one-on-one sales situation?

20.  Tell us about your book and your video series on Testosterone-Free Marketing.

21.  What do you say to women who tell you, “I love my business and the products or services I offer.  But I hate getting out there and marketing it?”

22.  What is one group of women business owners you’ve really helped by sharing Testosterone-Free Marketing concepts with them?

23.  How will Testosterone-Free Marketing impact the success of women with small businesses

24.  How can people listening get in touch with you?