Are You Aware Your Words Have the Power to make People say, “Yes?”

Or, “No?”

It’s true. Words have power.

  • Think about how the words a parent speaks have the ability to lift up a child and inspire him – or crush his dreams. 
  • Remember the person who encouraged you to do your best? Whether it was a teacher, a grandparent, your mom or dad. They lifted you up as if on angels’ wings and inspired you to be better and try harder. 
  • The power of words can determine whether a child grows up going to college or becomes a juvenile delinquent. 
  • For better or worse – the power of words has much to do with whether or not you’re married or in a great relationship right now. Or alone.
  • The power of words has a big impact on the business or career success or struggles you’re experiencing right now.
  • That impacts your financial success and then your lifestyle. 
  • Finally, the power of words determines success in every facet of our lives from the most humble janitor all the way up to the highest office in the land.

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    Mentoring With Denise

    Yet, when it comes to writing copy for our websites, brochures, marketing and selling campaigns and more – many of us forget how powerful words are. The right words can lift the hearts and minds of readers and make them happily say “yes” to doing business with you. The wrong words – or words chosen carelessly often result in visitors clicking away and that means you get little or no sales. This hugely influences your business success, your cash flow and the lifestyle you get to enjoy no matter how hard you work.

    I talk with many small and home-based business owners who don’t get it. They use minimal words to describe their products or services, chosen with little care or concern. They say they just want to “keep it simple.” Then, they wonder why no one buys from them even when they have plenty of visitors flowing to their website. It’s all about the words. 

    Your Words are Your Online Voice

    I remember back when I first got online in 1997. (I remember because it was a week before I met my husband. But I digress.) I ended up having a conversation with a couple web designers. Ecommerce was new. We had a sharp difference of opinion because I said for online businesses to work, powerful, impactful, persuasive copywriting will be more important than ever before. “Words are your online voice,” I said. Copywriting was my first job out of college and I’ve been writing copy, articles, media releases and much more ever since. 

    The web designers insisted people would buy products and services based on visuals: pictures, spinning bunnies, dancing babies and stuff. (This was 1997.)

    Let me ask you: When was the last time you saw a spinning bunny, a dancing baby or animated anything on a web page meant to sell a product or service?

    If Your Web Designer, Graphics Designer, Accountant, Banker, Attorney, Virtual Assistant or Your Mom try to Advise You in this Aspect of Your Business - - RUN!

    Most business advisors from your web designer to your banker and your mom want to help. They want you to be successful and they probably want your relationship to be win-win. Their intentions are good. But they don’t necessarily understand what it takes to make customers say “yes” happily online. Only a skilled copywriter can help you in this area. And, more web experts don’t know beans when it comes to writing copy.

    I’ll give you a tip: most web designers are talented at putting together a great site. Many know search engine strategies and other tactics to drive traffic to your site. However, my experience is the vast majority don’t know beans when it comes to writing words that will make customers happily say “yes.” That’s okay. They’re useful at building sites. I need their talents and their services to make my business work. 

    The danger is they’ll look at a your copy and say, “Looks fine,” and you take it as a glowing endorsement. They’ll slap it up on your site. Yet they have no talent or ability to discern what’s good copy or content - and what sucks eggs.

    In contrast I’ll look at a piece of copy and I have the ability (based on years of training and experience) to turn it into a thing of beauty that works. I can help you make the words persuasive and influential in a positive way that draws in the right people and that filters out the wrong people. When the right people are drawn in and they keep saying “yes” they will buy.

    Great Copy on Your Site will Rock Your World
    … and Your Cash Flow

    Well-written copy sells. My sole income comes from people purchasing products and services through my websites. Believe me – they wouldn’t bother if they didn’t read the page and click “yes” or “buy now” happy and eager to take the next step. Well-written copy provides me a lifestyle and income that would be impossible otherwise. 

    Well written copy rocks my world and it will rock yours, too.

    Many people I’ve met say they just want to make it simple for their customers with minimal words and no emotion. There’s a problem with that strategy. It doesn’t work. Those are the people who struggle the most to make a buck online or offline. Their strategy doesn’t work because who they really want to make it simple for is themselves. 

    Other people try like heck to come up with the right marketing and selling message to get qualified customers to say “yes.” No doubt about it – it’s a learning curve. There are secrets to putting together the right words that create the positive circumstances where a person wants to say “yes” happily. I didn’t get it at first and with my background, I should’ve gotten it effortlessly. Not so. 

    I didn’t always “get it.” Believe me.

    My first job out of college was as a copywriter for what used to be the largest retailer in the USA. “Martha” still sells her sheets and pots and pans there. I did well and got high praise for my work. I had a degree with double majors in Business-Marketing and Journalism-Advertising. After my experience as an ad copywriter in an advertising department of 72 people I jumped into entrepreneurship and owning my own businesses. Eventually the Internet was born and like everyone else I wanted to sell online. 

    Surely, I should’ve had the tools to write great, effective copy for online sales. But I struggled for awhile. It’s embarrassing to admit this – but people would say my sales letters were the best thing they ever read on the Internet. But they didn’t buy. I didn’t want compliments on my writing style. I wanted cash flow. Finally when I got serious about learning the tips and secrets to online copywriting it super-charged my copy. My results and cash flow skyrocketed. 

    So, You Have a Decision to Make. Which is right for You?

    A couple years ago I decided to take what I know about copywriting and put it into an ebook. I was trained by people who charged $25,000 for a single sales letter. They were THAT good. I’ve mentored many, many people and for many of them eventually I help them write or at least edit their copy. I’ve worked with brilliant marketers and mentors. I did a teleclass on Info-Marketing for five years and six out of the twelve weeks (90 minute classes each) were all about writing great copy. Over time I came up with easy, step-by-step systems. I developed an e-book that takes you through all my secrets, tips and strategies. Believe me, even when I write a sales letter today I make sure it’s by my side as I write.

     

    So, if you’d like to learn how to do it yourself successfully click here now. 

    You’ll discover the secrets I learned through years of increasing and improving my own skills, sharing them with marketing mentoring clients and students in my teleclasses. and the e-book breaks it down for you. I also incorporate the secrets I learned through many thousands of dollars of seminars by marketing gurus and pros. What they charge thousands of dollars for in a three day seminar you’ll find in this ebook for the paltry price of just $47 USD just click here now.

    If writing isn’t your thing…
    If you’d rather poke your eyes out
    with knitting needles than write stuff.

    I understand. That’s exactly how I feel about learning how to design a website, do programming or math beyond balancing my checkbook or compound interest. Just not my thing. So, I respect the fact that writing sales copy, articles, media releases, brochures and other written marketing communications just may not be the highest and best use of your time.

    In fact I’ve worked with a number of web designers over the last few years who told me the most frustrating part of their business is getting people to finish the copy for their sites. Many of their clients just keep putting it off because they don’t know what to do. They’re missing out on all the cash flow and the benefits that come as a result of great, emotionally-compelling copy that makes customers want to say “yes.”

    If that’s how you feel about writing – I can help. I can write for you.

    Can you imagine how great it would be to know the words on your site are powerfully drawing in new customers? Wouldn’t it be great to know your words (written by an expert – me!) are getting people on the Internet to take an interest, visit your site and buy from you.

    Why Denise Michaels?

    If you’re not familiar with me I’ll tell you just a bit about what I bring to all facets of my work. I am:

  • A kick-butt WRITER of money-making sales letters and copy. I learned closely from the late Gary Halbert who was so good, he charged $25,000 for one sales letter (God rest his soul!). I’ve also learned from Dan Kennedy, John Carlson, Jeff Paul others of copywriting fame.
  • A lifelong entrepreneur. I bought my first small business over 20 years ago from my former father-in-law. The business was in operation ten years when I bought it. I increased revenues 40 percent the first year while decreasing operating costs 20 percent. I’ve always been a LEADER starting and running successful small businesses.
  • An expert who’s learned from other top experts and millionaires. I’ve taken what I’ve learned from them and made it doable for the person who doesn’t have a lot of capital – just a dream. I’m UNIQUELY positioned to help you get more of what you want. 
  • Author of a business bestseller, “Testosterone-Free Marketing” that’s changed the lives of thousands of home-based business owners. Especially women.
  • An expert who’s taken the books of authors I’ve worked with and gotten them on bestseller lists. Not the Amazon bestseller list – the New York Times bestseller list.
  • A marketing wunderkind – in my younger days growing up in the suburbs of Detroit. My second press release made the front page of The Detroit Free Press at age 17 while working as an intern. I’ve been doing PR for years and I can help you get awesome RESULTS.
  • Former Executive Assistant to mega-bestselling author and seminar guru Robert G. Allen. Then I became a Speaker, Marketing Trainer and Mentor for his Enlightened Wealth program after he discovered what I REALLY knew. I was usually the only woman on the platform at these mega-events.
  • A close friend and protégé of the Creative Director to Walt Disney who developed EPCOT Center in Florida back in the 1970s. Ken Kerr also owned the largest independent ad agency on the West Coast. He was the marketing genius and creative force behind the success of Smurfs, California Dancing Raisins, Gummi Bears, Precious Moments and other characters. He taught me many secrets about marketing, using my creativity and confidence.
  • A brainstormer. Twice a month for a year I got together eyeball-to-eyeball with the guy who was Jay Abraham’s chief marketing strategist and a successful millionaire in his own right. That OPPORTUNITY was like a sneak peek inside the world of how the gurus really do it. 
  • A university graduate – with two majors: Business-Marketing and Journalism-Advertising. But I don’t count that much. After all that “ivory tower” stuff, they taught me how to run a marketing department for a big, impersonal company. The secrets to getting customers to HAPPILY say “yes” I had to figure out on my own in the School of Life. 
  • A MENTOR and guide to over 1,400 people since 2001 – most of whom you’ll never know their names – but they haven’t forgotten mine. I helped them get their business ideas off the ground and many now have successful businesses that have changed lives in a positive way with my help. I’ve helped people DOUBLE their cash flow in a matter of a few weeks or months. 

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    This is who I am and I bring all that experience to every writing project for my clients. I’m the real deal. When I work with you I don’t hold anything back. I’m almost like a member of your team. I care about your results. That’s a promise.

    The Benefits of Working with a No Foolin’, No Fluff Copywriting Pro…

    Think back to the goals you had when you were excited and just starting your business. Chances are your business idea was sound – the products and services you offer are top-notch. Still are. It’s just that people didn’t quite see the value as you saw it and the results turned out to be lackluster.

     

    Imagine how great it would be to turn it over to an expert who writes emotionally compelling copy that makes more people want to happily say “yes” rather than clicking away. Imagine a lot more money every month in your merchant or PayPal account. It can be yours. I can help. I promise. 

    Okay, I think I get it.
    I’m willing to talk with you, Denise.

    Smart move. Let’s schedule a time to talk about what you need. I’ll look carefully at where you’re at and where you’d like to be. I’ll take into consideration your “branding,” who your ideal customers are and everything I need to do an awesome job for you. Then I’ll come up with a price quote. My clients pay me half up front and half on completion of work. As an experienced writer most of the time people are happy with what I come up with the first time – but there are sometimes tweaks and small changes that must be made to make it just right. That’s fine and always expected.

    Isn’t it time? Click here now.

    I want you to be happy. It’s all about win-win.

     

    By clicking here now you’ve taken a big step towards eliminating a big headache in your business and getting the results you deserve. This will allow you to send me an email. Send me your URL for your site or tell me what kind of writing project you would like my help with. You won’t get more information. You won’t get an auto-responder. You won’t be added to a list. I promise. You will get a personal reply from me suggesting times for us to talk on the phone. I’ll give you an opportunity to ask questions and I might ask a few questions of you. 

    Isn’t it time?

     

    Yours in Success and Joy,
    Denise Michaels
    Denise Michaels
    Author, “Testosterone-Free Marketing” a Business Bestseller

    PS: If you know it’s going to take more than just copywriting – you might be a candidate for marketing mentoring. To find out more click here now.

    PSS: Want the most kicked-up, intensive way to get your marketing and selling on track? Find out about my “Ultimate Marketing Makeover” by clicking here.

     

    PPS: If you’re a woman and own a home-based business and the thought of marketing and selling almost drives you to chocolate – click here now.

     

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